Data protection

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Privacy Policy

With this Privacy Policy, we inform you about which personal data we process in connection with our activities and operations, including our aliment.hu website. In particular, we explain for what purposes, how and where we process which personal data. We also inform you about the rights of individuals whose data we process.

Additional privacy policies and other legal documents, such as General Terms and Conditions (GTC), Terms of Use or Participation Terms, may apply to certain or additional activities and operations.

We are subject to Swiss data protection law and, where applicable, foreign data protection law, in particular that of the European Union (EU) under the General Data Protection Regulation (GDPR). The European Commission recognises that Swiss data protection law provides an adequate level of data protection.

1. Contact details

Controller responsible for processing personal data:

Hungary Aliment Kft.
Fő utca 8
H-6055 Felsőlajos

info@aliment.hu

We will indicate if, in an individual case, other controllers are responsible for the processing of personal data.

2. Definitions and legal bases

2.1 Definitions

Personal data means any information relating to an identified or identifiable natural person. A data subject is a person about whom we process personal data.

Processing covers any handling of personal data, regardless of the means and procedures used, for example collecting, recording, organising, structuring, storing, adapting, retrieving, consulting, using, disclosing, obtaining, capturing, deleting, arranging, linking, destroying and otherwise using personal data.

The European Economic Area (EEA) includes the member states of the European Union (EU) as well as the Principality of Liechtenstein, Iceland and Norway. The General Data Protection Regulation (GDPR) refers to the processing of personal data as the processing of personal data.

2.2 Legal bases

We process personal data in accordance with Swiss data protection law, in particular the Federal Act on Data Protection (FADP) and the Ordinance on Data Protection (ODP).

Where and insofar as the GDPR is applicable, we process personal data based on at least one of the following legal bases:

  • Art. 6(1)(b) GDPR for processing necessary for the performance of a contract with the data subject and for taking steps prior to entering into a contract.
  • Art. 6(1)(f) GDPR for processing necessary for the purposes of our legitimate interests or those of third parties, unless the interests or fundamental rights and freedoms of the data subject prevail. Legitimate interests include, in particular, our interest in being able to carry out our activities and operations on a sustainable, user-friendly, secure and reliable basis and to communicate about them, ensuring information security, protecting against misuse, enforcing our own legal claims and complying with Swiss law.
  • Art. 6(1)(c) GDPR for processing necessary to comply with a legal obligation to which we are subject under applicable law of EEA member states.
  • Art. 6(1)(e) GDPR for processing necessary for the performance of a task carried out in the public interest.
  • Art. 6(1)(a) GDPR for processing based on the data subject’s consent.
  • Art. 6(1)(d) GDPR for processing necessary to protect vital interests of the data subject or another natural person.

3. Nature, scope and purpose

We process the personal data that is necessary to carry out our activities and operations on a sustainable, user-friendly, secure and reliable basis. Such personal data may include, in particular, inventory and contact data, browser and device data, content data, metadata or peripheral data and usage data, location data, sales data as well as contract and payment data.

We process personal data for the duration required for the respective purpose or purposes, or as required by law. Personal data that is no longer required will be anonymised or deleted.

We may have personal data processed by third parties. We may process personal data jointly with third parties or transfer personal data to third parties. Such third parties include specialised service providers whose services we use. We also ensure data protection when involving such third parties.

We process personal data only with the data subject’s consent, unless processing is permitted on other legal grounds. Processing without consent may be permitted, for example, to perform a contract with the data subject and related pre-contractual measures, to safeguard our overriding legitimate interests, because the processing is evident from the circumstances, or after prior information.

Within this framework, we process in particular information that a data subject voluntarily provides to us when contacting us, for example by postal mail, e-mail, instant messaging, contact form, social media or telephone, or when registering for a user account. We may store such information, for example, in an address book or using comparable tools. If we receive data about other persons, the persons transmitting the data are obliged to ensure data protection vis-à-vis those persons and to ensure the accuracy of such personal data.

We also process personal data that we receive from third parties, obtain from publicly accessible sources, or collect when carrying out our activities and operations, provided and insofar as such processing is permitted for legal reasons.

4. Personal data abroad

We process personal data primarily in Switzerland and in the European Economic Area (EEA). However, we may also export or transfer personal data to other countries, in particular in order to process it there or have it processed there.

We may export personal data to all countries and territories on Earth and elsewhere in the universe, provided that the law of the destination country ensures an adequate level of data protection pursuant to a decision of the Swiss Federal Council and, where and insofar as the GDPR applies, pursuant to an adequacy decision of the European Commission.

We may transfer personal data to countries whose laws do not provide an adequate level of data protection, provided that data protection is ensured on other grounds, in particular on the basis of standard contractual clauses or other suitable safeguards. Exceptionally, we may export personal data to countries without adequate or suitable safeguards if the special data protection requirements are met, for example the explicit consent of the data subjects or a direct connection with the conclusion or performance of a contract. Upon request, we will be happy to provide data subjects with information about any safeguards or a copy thereof.

5. Rights of data subjects

5.1 Data protection rights

We grant data subjects all rights under the applicable data protection law. Data subjects have, in particular, the following rights:

  • Access: Data subjects may request information as to whether we process personal data about them and, if so, which personal data. Data subjects also receive the information necessary to assert their data protection rights and to ensure transparency. This includes the processed personal data itself and, among other things, information on the purpose of processing, the retention period, any disclosure or export of data to other countries, and the origin of the personal data.
  • Rectification and restriction: Data subjects may have inaccurate personal data rectified, incomplete data completed, and the processing of their data restricted.
  • Erasure and objection: Data subjects may have personal data erased (“right to be forgotten”) and object to the processing of their data with effect for the future.
  • Data portability: Data subjects may request the release of personal data or the transfer of their data to another controller.

We may postpone, restrict or refuse the exercise of data subject rights to the extent permitted by law. We may inform data subjects of any requirements that must be met to exercise their rights. For example, we may refuse to provide information in whole or in part by reference to trade secrets or the protection of other persons. For example, we may also refuse to erase personal data in whole or in part by reference to statutory retention obligations.

We may exceptionally provide for costs for exercising rights. We will inform data subjects in advance about any such costs.

We are obliged to identify data subjects who request information or assert other rights with appropriate measures. Data subjects are obliged to cooperate.

5.2 Right to lodge a complaint

Data subjects have the right to enforce their data protection rights through legal proceedings or to lodge a complaint with a competent data protection supervisory authority.

The data protection supervisory authority for private controllers and federal bodies in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

Where and insofar as the GDPR applies, data subjects also have the right to lodge a complaint with a competent European data protection supervisory authority.

6. Data security

We take appropriate technical and organisational measures to ensure a level of data security appropriate to the respective risk. However, we cannot guarantee absolute data security.

Access to our website is protected by transport encryption (SSL / TLS, in particular via Hypertext Transfer Protocol Secure, HTTPS). Most browsers indicate transport encryption with a padlock icon in the address bar.

Our digital communication is subject, like in principle any digital communication, to mass surveillance without cause or suspicion and other monitoring by security authorities in Switzerland, in the rest of Europe, in the United States of America (USA) and in other countries. We have no direct influence on the processing of personal data by intelligence services, police agencies and other security authorities.

7. Use of the website

7.1 Cookies

We may use cookies. Cookies, both our own (first-party cookies) and cookies from third parties whose services we use (third-party cookies), are data stored in the browser. Such stored data is not limited to traditional text cookies.

Cookies may be stored temporarily as “session cookies” or for a specified period as so-called persistent cookies. “Session cookies” are automatically deleted when the browser is closed. Persistent cookies have a defined storage period. Cookies allow, in particular, recognising a browser on the next visit to our website and, for example, measuring the reach of our website. Persistent cookies may also be used for online marketing.

Cookies can be disabled and deleted at any time, in whole or in part, via the browser settings. Without cookies, our website may no longer be fully available. We actively request explicit consent for the use of cookies, at least where and insofar as required.

For cookies used for performance and reach measurement or for advertising, a general objection (“opt-out”) is available for numerous services via AdChoices (Digital Advertising Alliance of Canada), the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).

7.2 Server log files

For each access to our website, we may collect the following information, provided it is transmitted by your browser to our server infrastructure or can be determined by our web server: date and time including time zone, Internet Protocol (IP) address, access status (HTTP status code), operating system including user interface and version, browser including language and version, the individual sub-page accessed on our website including the amount of data transferred, and the previously accessed website in the same browser window (referrer).

We store such information, which may also constitute personal data, in server log files. This information is necessary to provide our website on a permanent, user-friendly and reliable basis and to ensure data security, in particular the protection of personal data, including by or with the help of third parties.

7.3 Tracking pixels

We may use tracking pixels on our website. Tracking pixels are also known as web beacons. Tracking pixels, including those from third parties whose services we use, are small images that are usually not visible and are automatically retrieved when visiting our website. With tracking pixels, the same information as in server log files can be collected.

8. Social Media

We are present on social media platforms and other online platforms in order to communicate with interested persons and to inform about our activities and operations. In connection with such platforms, personal data may also be processed outside Switzerland and the European Economic Area (EEA).

The General Terms and Conditions, terms of use, privacy policies and other provisions of the respective operators of such platforms also apply. These provisions provide information in particular about the rights of data subjects vis-à-vis the respective platform, including, for example, the right of access.

For our Facebook social media presence, including so-called Page Insights, we are, where and insofar as the GDPR applies, jointly responsible with Meta Platforms Ireland Limited (Ireland). Meta Platforms Ireland Limited is part of the Meta companies, including in the USA. Page Insights provide information about how visitors interact with our Facebook presence. We use Page Insights to operate our Facebook presence effectively and in a user-friendly manner.

Further information on the nature, scope and purpose of data processing, information on the rights of data subjects, and the contact details of Facebook and Facebook’s data protection officer can be found in the Facebook Privacy Policy. We have concluded the so-called “Controller Addendum” with Facebook, in particular agreeing that Facebook is responsible for ensuring the rights of data subjects. For Page Insights, the relevant information can be found on the page “Information About Page Insights”, including “Information About Page Insights Data”.

9. Third-party services

We use services from specialised third parties so that we can carry out our activities and operations on a sustainable, user-friendly, secure and reliable basis. Such services may allow us, among other things, to embed functions and content in our website. In the case of such embedding, the services used may, for technical reasons, at least temporarily collect the IP addresses of users.

For necessary security-related, statistical and technical purposes, third parties whose services we use may process data in connection with our activities and operations in aggregated, anonymised or pseudonymised form. This may include, for example, performance or usage data in order to provide the respective service.

We use in particular:

9.1 Digital infrastructure

We use services from specialised third parties to obtain the necessary digital infrastructure in connection with our activities and operations. This includes, for example, hosting and storage services from selected providers.

We use in particular:

9.2 Social media features and social media content

We use services and plugins from third parties to embed functions and content from social media platforms and to enable sharing of content on social media platforms and via other channels.

We use in particular:

9.3 Maps

We use third-party services to embed maps in our website.

We use in particular:

9.4 Fonts

We use third-party services to embed selected fonts as well as icons, logos and symbols in our website.

We use in particular:

10. Website extensions

We use extensions for our website in order to use additional features.

We use in particular:

11. Performance and reach measurement

We try to determine how our online offering is used. In this context, we may measure the success and reach of our activities and operations as well as the impact of third-party links to our website. We may also test and compare how different parts or versions of our online offering are used (“A/B testing”). Based on the results, we can in particular fix errors, strengthen popular content or improve our online offering.

For performance and reach measurement, the IP addresses of individual users are in many cases stored. In such cases, IP addresses are generally shortened (“IP masking”) to follow the principle of data minimisation through pseudonymisation.

Cookies may be used for performance and reach measurement and user profiles may be created. Any user profiles created may include, for example, the individual pages visited or content viewed on our website, information about screen size or browser window size and an approximate location. In principle, any user profiles are created exclusively in pseudonymised form and are not used to identify individual users. Some third-party services where users are logged in may associate the use of our online offering with the user account or user profile with the respective service.

We use in particular:

12. Final provisions

We created this Privacy Policy using the privacy policy generator of Datenschutzpartner.

We may amend and supplement this Privacy Policy at any time. We will inform about such amendments and supplements in an appropriate form, in particular by publishing the current Privacy Policy on our website.

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